In celebration of the Games of the Thirty-Fourth Olympiad coming to the city of Los Angeles, I created a compelling visual identity which recalled the legendary designs of Mexico City 68 and Munich 72, while maintaining a future-facing vibe the remained true to the vibrancy of the Southern California community. The identity had to be designed at two scales—the first for the broader global audience who experience the games through the television, the second for locals, visitors, and athletes who will be in the city during the competition. Both strove to achieve financial viability through the use of existing infrastructure and lightweight components, echoing the success of the Summer Olympic Games held here in 1984. The end result was an eclectic yet coherent visual strategy that could be recognized from 10,000 feet all the way down to the street.